Offering career transition services is a smart, supportive move, but encouraging participation is just as critical. Companies that actively promote outplacement support help transitioning employees move forward with confidence, while reinforcing team morale and trust. Learn how to drive engagement in a way that supports your people and protects your brand.
How You Can Drive Participation
Give Employees Space to Process
Job loss is overwhelming, and not every employee is immediately ready to accept support. Share outplacement details during the initial conversation, but allow a grace period before expecting participation. This approach balances compassion with practicality, considering what’s reasonable for the company and individual.
Clarify the Benefit
Some employees assume outplacement services are only for executives or too generic to be useful. It’s important to clear up these misconceptions by explaining what’s included, like resume assistance, LinkedIn support, networking strategies, and interview prep. Offering documentation that outlines these benefits can help increase engagement.
Normalize Accepting Help
Pride or independence may prevent employees from seeking help. Encourage a growth mindset by positioning outplacement services as a professional advantage, not a sign of weakness. Share success stories of professionals at all levels who’ve benefited from these resources.
Make It Part of Your Culture
Some employees aren’t aware of how personalized outplacement services can be. Rather than introducing it only at the exit, integrate information about these resources into HR materials and manager training. This helps employees recognize the value before they need it.
Promote the Strategic Advantage
Some employees may rush into job applications without a strategy, fearing that outplacement support will slow them down. Emphasize that the service provides a competitive edge, helping them to refine their approach, improve results, and control the pace.
Build Confidence Through Transparency
When trust is low, employees may see outplacement as a formality or worry about confidentiality. It’s important to position the service as a genuine investment in their future. Reassure them that participation is confidential and focuses on supporting their next career step, not just checking a box.
The Impact of Meaningful Support
Employees who use outplacement services often land new roles faster, speak positively about your company, and remain connected to your values. Encouraging participation isn’t just the right thing to do, it’s a smart investment in your brand, culture, and long-term success.
Ready to strengthen your offboarding strategy? Connect with our team to learn how our career transition services can support your employees and protect your organization’s reputation.
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