The Reality of RBP: Unpacking the Myths of Reference-Based Pricing

Reference-based pricing (RBP) has a reputation problem, and most of it is rooted in misconceptions. Concerns about employee experience, balance billing, and administrative burden leave many employers hesitant to explore its full potential. One of the most common myths is that RBP saves employers money, but only at the expense of employee wellbeing. In reality, the data tells a different story.

Join CBIZ Employee Benefits for an engaging panel discussion. We’ll break down the facts about RBP, share data-driven insights, and present real success stories that demonstrate how employers are leveraging RBP to cut costs without compromising employee care.

Topics

• The basics of RBP
• Common misconceptions related to cost containment and employee experience
• A deep dive into RBP data and analytics
• How employers can effectively leverage this innovative tactic

Don’t miss this opportunity to discover if RBP is the right fit for your organization.

Moderator

Steve Gilbert, CBIZ, Employee Benefits

Panelists

Jacob Bohannon, Imagine360
Jordan Coe, Waverly Marketplace
Lokesh Nigam, CBIZ, Employee Benefits
Clay Timmons, Lucent Health