Employee Communication Solutions | CBIZ Employee Benefits

Employee Communication Solutions | CBIZ Employee Benefits

Communication is all about connecting the right message with the right audience at the right time. The end goal? Driving meaningful employee action. At CBIZ, we believe that having a standout employee benefits communication strategy is key to enhancing attraction and retention rate, boosting the perceived value of your benefits and building a rock-solid foundation for a brand with longevity.

Our Employee Communications Consulting team provides a range of in-house, base package services, as well as premium communications solutions to bridge the gaps in your benefits communications and improve your employees’ ability to access the information they need when they need it. Our approach serves to engage diverse employee populations, creating favorable outcomes for both the individual and the organization as a whole.

Top Employee Communication Challenges

Employers are struggling to empower their employees to be strong health care consumers. In fact, 2 in 5 employees don’t understand the benefits communications they receive, and 53% of employers’ health care spend is wasted every year due to employee confusion.

Common employee communication challenges include:

  • Geographically and generationally dispersed employees with different communication styles
  • A disjointed, inconsistent approach to employee communications prior to, during and after open enrollment
  • A lack of year-round benefits communication

To help employers overcome these challenges, we offer a wide range of employee communication solutions intended to address each aspect of total rewards, while showcasing your offerings, educating your employees, enhancing benefits utilization and offering support throughout open enrollment and beyond.

CBIZ Employee Communications Solutions 

Strategy & Development

We conduct an initial assessment to identify gaps in your communications and develop a holistic, total rewards-centric strategy. 

Open Enrollment Support

Our open enrollment support options include custom benefits guides, flyers, virtual open enrollment presentations and employee resource centers with easy-to-understand materials. 

Multi-Media Support

From educational videos to trackable software and one-stop-shop benefits websites, we provide multi-media support to help you connect with employees in an innovative, engaging manner. 

Year-Round Communications Campaign

We’ll create a comprehensive communications calendar and provide you with valuable deliverables, such as quarterly messaging with sample emails and videos, monthly newsletters and more. 

Third-Party Vendor Management

We partner with various third-party vendors to offer you access to custom digital resources, decision-support tools and enrollment and benefits administration technology. 

Communication Tactics that Get Results

Our employee communication services have helped countless clients:

  • Spend significantly less time explaining benefits
  • Increase engagement with targeted benefits plans
  • Enhance their Net Promoter Score and the perceived value of their benefits
  • Increase employee understanding of their benefits

A Multi-Faceted Approach to Communications, Intended to Meet the Needs of a Generationally Diverse Workforce

Your workforce demographics likely span across multiple generations, and each employee brings with them a unique style of learning and a preferred method of communication. Our multi-channel approach leverages traditional print materials, digital resources, social media and more to help you widen your reach and connect with each employee effectively.

Knowing that it takes more than a one-time, printed benefits brochure to engage employees, we’ll work together to help you articulate your unique communication objectives via creative and innovative mediums.

When you partner with CBIZ, we’ll help you create better employee benefits communication options that allow employees to make more informed benefits decisions and enhance the values-based work you’re already doing every day.

Alex Lanning

National Director of Communications

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