In the last few years, members of Generation Z — those born between 1995 and 2010 — have begun to enter the workforce. Today, Gen Z is estimated to comprise approximately 24% of the global workforce, according to a study conducted by Handshake. These individuals are remarkably different than their millennial predecessors, and their arrival has forced businesses to rethink recruitment and retention techniques.
In this article, we’ll explore Gen Z-specific strategies that employers should consider as they strive to strengthen their attraction and retention efforts for this demographic.
Prioritize Digital Connection
This generation has grown up in the digital era. They’re comfortable with technology and are interested in organizations that effectively utilize digital communications and tools daily.
Take a multi-media approach to recruiting Gen Z. Traditional emails and phone calls are expected in the hiring process but adding in interaction via LinkedIn or through videos can further exemplify how your organization is tech savvy. Additionally, take advantage of online recruitment platforms to streamline the application process. The easier it is to apply for an open position at your organization, the more Gen Z applicants you’ll receive.
While salary still ranks highest on the list of Gen Z’s most important factors when considering whether to accept a job, work-life balance comes in at number two. Individuals in this generation are seeking a flexible work environment that allows them to adjust their schedules and work remotely when possible. Employers who fail to offer flexibility are unlikely to see success recruiting and retaining Gen Z.
Not only must your organization offer flexibility, but you must also effectively communicate that during the hiring process. When recruiting Gen Z, focus on the perks that set you apart, whether it be a hybrid or fully remote work model, unlimited PTO, additional paid leave or flexible work hours. These are the benefits that will make an impact on your recruitment and retention efforts.
Foster Personal & Professional Growth
Gen Z employees are just starting their careers, and they have serious goals and aspirations that they want to achieve. If your organization wants to hold on to these valuable individuals, you must offer career development and personal growth opportunities.
From mentorship programs to org-wide seminars to shadowing opportunities, there are a wide variety of ways your organization can show younger employees that you want to see them succeed.
Above all else, be authentic in your recruiting efforts. Present an accurate picture of your organizational culture, opportunities for growth and the benefits offered. Gen Z respects employers who put transparency first, and they are unlikely to stay at a company that does not live up to their core values.
Be authentic with Gen Z, and they will be authentic with you in return.
Prioritize digital connection, offer flexibility, foster employee growth and be authentic, and you’ll likely see success as you strive to recruit and retain members of Generation Z in 2022 and beyond. For more guidance on how you can strengthen your recruitment tactics, connect with our experts today.