CBIZ
  • Article
February 18, 2025

Strategic CEO Succession Planning: How CBIZ Talent & Compensation Solutions Can Help

Table of Contents

In today’s dynamic business environment, CEO succession planning is more important than ever. As companies navigate leadership transitions, a well-structured plan ensures stability, drives growth, and aligns CEO development with long-term strategic goals. A recent report from SHRM highlights best practices for proactive succession planning, emphasizing the need to identify and develop future leaders before a transition becomes urgent.

Many CEOs today belong to the baby boomer generation, accelerating attrition rates as they retire. This generational shift underscores the need for solid succession plans to prevent disruptions. Effective planning involves identifying and preparing internal talent, setting clear leadership criteria, and ensuring seamless transitions. Without a structured plan, companies risk operational instability, financial uncertainty, and strategic misalignment.

Recent CEO turnover trends highlight the consequences of inadequate succession planning. Without a clear roadmap, businesses may face leadership gaps, legal disputes, financial losses, and reputational damage. CEO succession is one of the most critical responsibilities of a board. When executed effectively, the benefits are substantial and long-lasting. Conversely, when neglected or mismanaged, the costs can be dramatic.

Avoiding the “Purple Unicorn” Trap

Boards often default to seeking a direct replica of a successful CEO. While continuity is important, companies must also consider evolving business needs. The best approach is to engage in one-on-one conversations with each board director and the current CEO to clarify expectations. The CHRO can lead these discussions or collaborate with an external search firm for additional insights. However, the CHRO must also help the board balance trade-offs and avoid unrealistic expectations. Overly rigid or excessively specific candidate profiles — often called “purple unicorns” — can severely limit the talent pool. Instead, clearly distinguishing between essential qualifications and desirable traits fosters a more diverse and viable group of candidates.

CBIZ Talent & Compensation Solutions specializes in guiding organizations through CEO succession planning, helping boards assess internal and external candidates, define leadership criteria, and structure seamless transitions. By working with CBIZ, companies gain a strategic partner to help navigate the complexities of leadership changes while ensuring alignment with long-term business goals.

Mitigating Risk Through Proactive Planning

Lack of a documented succession strategy leaves companies vulnerable to leadership uncertainty, especially in emergencies such as a CEO’s sudden resignation or health crisis. Boards should develop contingency plans, identifying interim candidates who can step in immediately while long-term successors are prepared. Despite the simplicity of this step, many organizations overlook it—an oversight that can have costly consequences.

In contrast, companies with clear succession plans maintain resilience and focus, even during transitions. A well-prepared organization is better positioned to attract top talent, investors, and strategic partners. Succession planning is an investment in a company’s future, ensuring continuity, mitigating risk, and reinforcing leadership stability.

A Dynamic and Continuous Process

CEO succession planning should be an ongoing priority rather than a one-time initiative. At a minimum, a plan should include a data-driven evaluation of potential candidates, clearly defined leadership criteria, and structured development programs to prepare successors. Boards should regularly review and update succession plans to reflect changing business needs and emerging talent. By treating succession planning as a continuous process, organizations can stay ahead of potential leadership challenges.

Regular plan evaluations ensure relevance, effectiveness, and adaptability. Establishing a culture of leadership development helps build a strong pipeline of future executives. Companies that wait too long to prepare for leadership changes risk running out of time to develop internal candidates. Identifying and grooming potential CEOs often takes years, even for promising individuals.

Cultivating Future Leaders

Research shows that many organizations prefer internal candidates for CEO succession. Identifying successors early allows boards and CEOs to assess their performance, leadership capabilities, and strategic thinking. Strong internal candidates benefit from mentorship, cross-functional experience, and exposure to key business challenges.

Long-tenured CEOs often recognize and develop internal talent, ensuring that potential successors receive the necessary experience to step into leadership roles. Institutional knowledge is difficult to replace with an external hire, making internal development a priority for many companies. Some organizations begin succession planning as soon as a new CEO is appointed, ensuring a long-term approach to leadership development.

Balancing Internal and External Candidates

While internal succession is often the preferred route, external candidates may sometimes be necessary. If a company is thriving, internal promotion typically provides continuity and stability. However, if a company is struggling or undergoing significant change, an external hire may bring fresh perspectives and innovative strategies to drive transformation.

The key is to evaluate company needs carefully. While internal talent is often more familiar with the culture and business strategy, external leaders can introduce new ideas and experiences that align with shifting market demands. Regardless of the approach, securing a top CEO is a major challenge, and transitioning from one highly successful leader to another is rarely seamless.

CBIZ Talent & Compensation Solutions: A Trusted Partner in Succession Planning

Effective CEO succession planning is essential for long-term growth, stability, and resilience. Organizations that proactively prepare for leadership transitions can minimize risk, maintain strategic momentum, and enhance operational continuity. However, succession planning requires a structured, thoughtful approach backed by expertise and experience.

CBIZ Talent & Compensation Solutions helps companies design and implement robust succession strategies, ensuring they are well-positioned for leadership transitions. From assessing internal talent to identifying external candidates and structuring development programs, CBIZ provides the expertise needed to build a sustainable leadership pipeline.

By prioritizing succession planning and leveraging CBIZ’s strategic insights, organizations can ensure a seamless transition, mitigate potential disruptions, and set the stage for continued success.

© Copyright CBIZ, Inc. All rights reserved. Use of the material contained herein without the express written consent of the firms is prohibited by law. This publication is distributed with the understanding that CBIZ is not rendering legal, accounting or other professional advice. The reader is advised to contact a tax professional prior to taking any action based upon this information. CBIZ assumes no liability whatsoever in connection with the use of this information and assumes no obligation to inform the reader of any changes in tax laws or other factors that could affect the information contained herein. Material contained in this publication is informational and promotional in nature and not intended to be specific financial, tax or consulting advice. Readers are advised to seek professional consultation regarding circumstances affecting their organization.

“CBIZ” is the brand name under which CBIZ CPAs P.C. and CBIZ, Inc. and its subsidiaries, including CBIZ Advisors, LLC, provide professional services. CBIZ CPAs P.C. and CBIZ, Inc. (and its subsidiaries) practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations, and professional standards. CBIZ CPAs P.C. is a licensed independent CPA firm that provides attest services to its clients. CBIZ, Inc. and its subsidiary entities provide tax, advisory, and consulting services to their clients. CBIZ, Inc. and its subsidiary entities are not licensed CPA firms and, therefore, cannot provide attest services.