Turning the Page: How Not-for-Profits Are Rethinking Long-Term Strategies

Turning the Page: How Not-for-Profits Are Rethinking Long-Term Strategies

Nonprofit organizations have long strived to create lasting positive impacts on the communities they serve. But with the pandemic in the rear-view mirror, traditional "business as usual" strategies may no longer be effective or resilient. So how can you ensure your organization continues accomplishing its goals in the years ahead?

Assessing Your Real Estate Needs

The pandemic changed the way people work. Many not-for-profit employees began working in a hybrid or fully remote environment during 2020, and most aren't interested in returning. In fact, according to Gallup, 90% of remote-capable employees don't want to come back to the office full-time. So now is an excellent time to consider whether your organization's real estate footprint is strategically aligned with its programmatic needs for the foreseeable future.

This may include cutting your real estate costs by relocating offices or programs to a smaller location, using your existing space more innovatively or creating new opportunities for income generation by subletting unused space.

Building Board Diversity

Diversity is an issue that has been plaguing nonprofit organizations for years, and it is a challenge that continues to be a source of struggle. According to the Urban Institute's Nonprofit Trends and Impacts 2021 report, 79% of board chairs and executive directors are non-Latinx white, and all-white boards govern 16% of nonprofits that primarily focus on serving people of color.

Diverse leadership can contribute to better decision-making, more meaningful connections, and greater insight into the communities the not-for-profit serves, so addressing this disparity is critically important.

Consider how you can start moving toward greater organizational diversity by cultivating new board members. Remember, diversity isn't just about the color of one's skin — it can also encompass different skill sets, life experiences, backgrounds, ages, abilities, gender identities, sexual orientations and socioeconomic statuses.

Also, review board policies and look for ways to remove potential barriers to participation in board meetings. For example, requiring in-person attendance at board meetings during the workday or expecting board members to devote hours every week to board and committee service make it challenging for people without flexibility in their jobs — or those juggling a full-time job and caregiving responsibilities— to participate.

Rethinking Your Outreach

During the pandemic, shelter-in-place orders and limits on gatherings forced 74% of not-for-profits to adapt their fundraising strategies to a digital format. Now that those government-imposed limitations are behind us, you can assess how these new methods impact your organization's ability to reach and engage the right people, which should be kept and which can be scrapped.

While most people are happy to put the days of virtual conferences and back-to-back Zoom meetings behind them, in the digital age, it is still essential for not-for-profits to evaluate their virtual presence to expand online outreach. Are you taking full advantage of social media and other digital platforms to reach potential donors? How are you creating content that resonates with stakeholders? What types of analytics tools can help track engagement and measure success?

Virtual fundraising events might not have the glamour and excitement of a gala, but they also are far less expensive and less prone to be spoiled by bad weather or a last-minute cancellation by a high-profile guest.

The future of fundraising just might include finding a balance between in-person and virtual outreach and events. In any case, taking a comprehensive approach to assessing outreach strategies and utilizing data-driven insights, your team can ensure that the right people are being reached in the most effective way.

These are just a few ways nonprofit leaders can rethink their strategy for long-term success in 2023 and beyond. Consider what approaches will work best for your organization and incorporate them into your strategic plan. With the right strategies in place, you can ensure that your nonprofit is well-positioned to make a lasting impact for years to come.


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Turning the Page: How Not-for-Profits Are Rethinking Long-Term Strategieshttps://www.cbiz.com/Portals/0/Images/Hero-TurningthePage.jpg?ver=OcWc9EJIPGKn4R85wHhRNw%3d%3dhttps://www.cbiz.com/Portals/0/Images/thumbnail-TurningthePage.jpg?ver=I1g0Rsq22qahT1QnTRWX1g%3d%3dNonprofit organizations have long strived to create lasting positive impacts on the communities they serve. But with the pandemic in the rear-view mirror, traditional "business as usual" strategies may no longer be effective or resilient. So how can you ensure your organization continues accomplishing its goals in the years ahead? 2023-02-27T18:00:00-05:00

Nonprofit organizations have long strived to create lasting positive impacts on the communities they serve. But with the pandemic in the rear-view mirror, traditional "business as usual" strategies may no longer be effective or resilient. So how can you ensure your organization continues accomplishing its goals in the years ahead?

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