Issue
As the college prepared to shift from a fully insured arrangement to a self-funded health plan, they needed a strategic, employee-sensitive solution to improve health literacy and promote preventive care. To achieve this, they sought to introduce an incentive program that would encourage smart healthcare decision-making without disrupting their strong culture of wellbeing. The program messaging needed to avoid any perception of added barriers to care or lost benefits, all while working within the current fully insured arrangement and laying the groundwork for long-term cost control under the new self-funded plan.
Solution
The CBIZ Wellbeing team designed a tailored engagement strategy focused on helping the client improve health literacy and preventive care.
- Interactive learning experience: Partnered with a gamified education vendor to launch a quiz-based program that made healthcare topics more engaging.
- Incentivized participation: Tied quiz completion to modest premium discounts, encouraging strong employee involvement.
- Targeted health focus: Aligned monthly quiz topics with high-priority areas like chronic conditions and preventive care.
- Multi-channel communication campaign: The CBIZ Communication team rolled out a digital landing page, postcard, video, flyers, and a series of emails.
Outcome
78% of eligible employees earned the premium incentive, and 43% took it even further, retaking quizzes and exploring additional resources. Quiz completion reached 98%, with very few employees dropping off once they started. Most importantly, 91% of participants reported learning something new. Every eligible employee visited the custom webpage to learn more, indicating that the strategy resonated and helped build a strong foundation for the college’s shift to a self-funded health plan.
- 100% engagement in digital benefits page
- 78% earned the incentive
- 91% learned something new
| Company Information | |
|---|---|
| Industry | Higher Education |
| Geographic Footprint | Missouri |
| Number of Employees | 720 |
© Copyright CBIZ, Inc. All rights reserved. Use of the material contained herein without the express written consent of the firms is prohibited by law. This publication is distributed with the understanding that CBIZ is not rendering legal, accounting or other professional advice. The reader is advised to contact a tax professional prior to taking any action based upon this information. CBIZ assumes no liability whatsoever in connection with the use of this information and assumes no obligation to inform the reader of any changes in tax laws or other factors that could affect the information contained herein. Material contained in this publication is informational and promotional in nature and not intended to be specific financial, tax or consulting advice. Readers are advised to seek professional consultation regarding circumstances affecting their organization.
“CBIZ” is the brand name under which CBIZ CPAs P.C. and CBIZ, Inc. and its subsidiaries, including CBIZ Advisors, LLC, provide professional services. CBIZ CPAs P.C. and CBIZ, Inc. (and its subsidiaries) practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations, and professional standards. CBIZ CPAs P.C. is a licensed independent CPA firm that provides attest services to its clients. CBIZ, Inc. and its subsidiary entities provide tax, advisory, and consulting services to their clients. CBIZ, Inc. and its subsidiary entities are not licensed CPA firms and, therefore, cannot provide attest services.
