3 Tips for Retaining Top Talent
Businesses of all sizes are experiencing difficulty in hiring and retaining employees. Small businesses may be feeling the pinch a bit more, yet their agility may allow them to respond to the employment market more quickly than larger organizations. While many employees desire better compensation, benefits such as flexible work arrangements or career development opportunities may be of greater importance. Companies that can shift quickly may have better leverage for retaining their top talent.
Focus on Developing Employees
A 2020 survey from GetApp found that one in five small businesses cited a lack of employee skills as their most significant challenge. While a solution to this may be to recruit specific skills to close gaps, existing employees are often overlooked. While recruiting for talent with desirable skills may require significant resources, companies may be able to bridge these gaps in-house. Employers can consider providing career paths, creating mentorship programs, offering microlearning workshops to focus on a specific skill, or paying for employees to attain certifications or further their education outside of the workplace.
Offer a Flexible Work Environment
Many employees prefer to retain flexible work options. These offerings include work-from-home arrangements, hybrid work schedules (working part of the week in the office and part of it remotely), or flexible work schedules. However, not all organizations allow for remote or hybrid work. For example, remote work may not be an option if a small business is in the service industry. Yet, working with employees to create flexible scheduling options can go a long way. The feasibility of offering flexible arrangements will vary, but these offerings remain a priority for many workers today.
Create a Strong Workplace Culture
Even if they have limited resources, employers should focus on fostering a desirable workplace. Healthy company culture can help retain employees—and, in turn, create an environment that is attractive to prospective job seekers. Company culture is influential enough that it often drives employment decisions.