The Power of Employee Communication

Effectively communicating with your employees regarding all your organization has to offer — your “total rewards” — is essential. Intentional communication boosts employees’ perceived value of working for your organization and can positively impact recruitment, retention and engagement.

Conversely, poor communication can be highly detrimental to your ability to sustain employee job satisfaction, trust and productivity. A survey conducted by Forbes Advisor found that ineffective communication impacted productivity for 49% of respondents, while 50% reported that it impacted job satisfaction. In addition, 40% of employees reported that poor communication reduces their trust in leadership and their team.

How Can Employers Optimize Their Employee Communication Strategy?

To ensure your benefits communication strategy is as impactful as possible, we recommend following a three-step process: audit, develop and evaluate.

Auditing involves looking at your current communications strategy through a critical lens. During the development stage, set goals, develop a plan and create effective content. Finally, evaluate the results of your new and improved communication strategy.

Gain an in-depth look at how to audit, develop and evaluate your employee communications strategy by downloading our guide, “How to Build a Better Employee Communications Strategy.”

Download the Employer’s Guide to Auditing, Optimizing & Evaluating Your Employee Benefits Communications

Inside this comprehensive employee communication management resource, you’ll find various insights and topics covered, including:

• The importance of employee experience 
• How to optimize your employee communications strategy 
• Best practices for auditing, developing and evaluating your employee communications strategy 
• And more 

Now is the time to take action to optimize your employee communications. Developing an intentional, consistent communications strategy can help you boost employee awareness of and engagement with your employee benefits plan — and positively impact employee satisfaction and retention. Download your free copy of “How to Build a Better Employee Communications Strategy” today.