Building a Year-Round Communications Strategy Guide | CBIZ

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Empower your workforce with effective communication that drives meaningful action.

When it comes to empowering and connecting with your employees, there are few tools as impactful as communication. Whether you’re striving to boost benefits participation, enhance employee wellbeing or foster a more supportive workplace culture, effective communication is key.

Communication is intrinsically linked to a positive employee experience, which has a domino effect on recruitment efforts, retention rates and more — all of which can impact your bottom line. At the end of the day, a strong communication strategy is a business imperative.

That’s why we’ve developed a comprehensive guide to building a year-round communications strategy. Inside, you’ll discover the importance of taking a total rewards approach to communications, as well as tips and resources to help you take your strategy to the next level.

A Total Rewards Approach to Communication

Effectively communicating with your employees regarding everything your organization has to offer is essential, not only during open enrollment and the onboarding process but all year long. To maximize the impact of your communication strategy, we recommend taking a total rewards approach.

What is “Total Rewards?”

Think of total rewards as the “total package.” Everything your organization offers as a perk to employees falls under this umbrella, including compensation, employee benefits, opportunities for growth and development, a sense of community and more. When it comes to properly promoting your total rewards, intentional communication helps boost the perceived value of working for your organization.

Inside this guide, you’ll find everything you need to know to develop a cutting-edge total rewards communications strategy that will maximize your employee investment.

What’s Inside?

  • What it means to take a total rewards approach to communications
  • How to audit your current communications strategy and develop a fresh approach that will positively impact employee engagement
  • Best practices for evaluating your strategy year after year

Now is the time to optimize your employee communications to ensure maximum awareness, engagement and retention. Download your copy of the 2023 Guide to Building a Year-Round Communications Strategy to gain access to all the tips, best practices and resources.