Not Just a Game: KC Sports Reduce Crime & Drive Economic Growth
On Thursday, June 27th CBIZ hosted its third quarter Executive Advantage Series, The Business of Sports: Innovations for Future Generations. The event took place in the historical 18th & Vine District at the Kansas City Urban Youth Academy.
The Academy project was announced in the summer of 2013 and opened its doors to local youths in 2017. The Academy promotes training, education, and character development through the practice of baseball and softball. Interestingly, Kansas City, Missouri leaders were eager to support the Academy for a reason that surprised the project’s manager, Kansas City Royals Senior Director of Baseball Operations, Kyle Vena.
“I did not envision reducing crime or the economic impact behind this,” Vena explained at the Q3 EAS event, “but what the City got behind immediately was having activity going on in the summer during the evening. When there is a city event going on, giving kids places to be productive and to enjoy themselves, crime drops 21%.”
This, according to Vena, was why the city invested so heavily in the Urban Youth Academy, and why the Academy is a Kansas City Parks & Recreation facility.
Kathy Nelson, President and CEO of the Kansas City Sports Commission, spoke to the EAS audience about other ways that sports have been good to our city. Nelson successfully led the initiative to make Kansas City a host of the NFL Draft, which will be coming to our city in 2023. Next, she has set her sights on the World Cup for 2026.
“If we were to host matches,” Nelson told the crowd, “it could be the equivalent of $620M coming into the city, comparable to six Super Bowls in one month. It will change Kansas City.”
Jake Reid, CEO of Sporting KC, spoke about homegrown soccer. “In the academy system if you come up through the academy you don’t have to do a draft. You just get signed. The entire youth soccer program is based out of Swope Soccer Village. At some point in the next 5-7 years we would love six to eight players who are homegrown.”
Tyler Epp, VP of Business Development for the Kansas City Chiefs, was persuaded to talk just briefly about record-breaking quarterback Patrick Mahomes, who recently decided to buy a house and settle down in Kansas City permanently. “Before he bought the house I was with him and he said that he hoped the community would appreciate the fact that he loves living here. He said, ‘I love living here, I want to live here, this is my kind of place.’”
The ways in which Kansas City sports are improving the city are too many to cover in a single evening’s presentation. However, other topics covered were sports camps that foster STEM learning, sports betting, the evolution of sports technology, and major league sports’ continued effort to expand internationally.
Don't miss out on the next Executive Advantage Series event on October 10, 2019. More details to come for the topic, when, and where. Please email kcevents@CBIZ.com for any additional questions.