Practice Development Manager, Megan Murdock, was recently published in BIZGrowth Strategies Summer 2014 edition for her piece highlighting the "The Shift to Content Marketing."
Her story, which follows content from its creation to distribution, focuses on the importance of content marketing and its ability to be leveraged for lead generation as well as operate as a tool to help meet business goals.
The following is a short excerpt from the article:
Content should not be created haphazardly and should ultimately tie into a company's overall marketing and business strategy. Before committing to this approach, companies must realize that content marketing is an ongoing process that requires budget allocation, constant planning, methodical execution and insightful evaluation. However, if executed well, a content marketing strategy can assist companies with achieving their business goals and lead them to a broader, more engaged customer base.
BIZGrowth Strategies is a newsletter produced by CBIZ and published on a quarterly basis. To view electronic versions of current and past issues of BIZGrowth Strategies, visit http://www.cbiz.com/News/Newsletters. View Megan's full article here.