Recruiting for senior-level or highly specialized positions often requires tapping into a national talent pool. Once the group has been narrowed down to the top two or three candidates, they often complete a “sell trip.” This is the visit to the employer’s location that serves as both the last round of interviews, as well as an opportunity to showcase the benefits of the organization and the community in which it’s located. While it’s important that all applicants have a positive experience throughout each phase of the search, the sell trip is critical in ensuring that the preferred candidate will accept the offer. 

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