Building a Personal Brand (article)
A brand is what distinguishes something from its rivals. Typically, when we think about it, a company or product pops into our head. Amazon has a brand. Starbucks pumpkin spice lattes have a brand. Turns out, you do too. You possess life experiences, natural abilities and learned skill sets that make you who you are. Your personal brand brings these together in a unique way to differentiate you from everybody else. Building a strong personal brand opens doors to new business and personal opportunities.
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